Have a Clean, Concise, Informational Home page. You have 5 seconds to make an impression on your visitor, so make sure you your homepage is convincing.
Make sure to name your products and/or services and always have a call to action for the visitor to click on, such as subscribe, donate, free shipping offers, ‘share it’ buttons, etc.
Include your Business Address, ZIP code, and City. Phone number and store hours are helpful if applicable. If you are a service business, use the address of your office or shared work space. Make sure these are displayed as text and not as graphic images or a button, potential customers using their phones will automatically be able to dial live numbers and click on your address for directions.